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A Facebook Custom Audience is one of the most powerful Facebook Ad targeting options available on their platform. Facebook Custom Audiences launched in 2012, and in the early days, David Fischer (Chief Revenue Officer at Facebook), would frequently say that "Custom Audiences are like butter." They make everything better and are a foundational part of scaling your ads š.
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If youāre any type of B2B or B2C business, you probably have competitors - and we've all heard that a little competition is healthy (and can even lead to positive innovation!) š„.
If you're looking to get more B2B leads and customers (because which B2B marketer isn't š), you may have heard about Facebook lead ads or even clicked on them in your Facebook News Feed...
Have you ever seen a Facebook Ad from a competitor, or a brilliant campaign from a brand you follow and used it to expand your own product roadmap or brainstorm a new campaign? ...
Facebook Video Ads continue to grow in two directions if we were to look at a growth chart: up and to the right, just like a hockey stick...
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If you've been active on Facebook lately, you've probably noticed that Facebook Video Ads and video posts can be seen almost everywhere on their platform. Videos have completely dethroned images in the marketing world...